1. Graphic design used to be known as ________ art.
o conceptual
o guild
o trade
o commercial
o studio
answer
: commercial
question
2. One of the most celebrated 19th-century artists, Henri de Toulouse-Lautrec, created posters for the famous dance hall called:
o the Moulin Rouge.
o Valentin.
o the Unvanquished.
o the Odeon.
o La Goulue.
answer
: the Moulin rouge
question
3. According to the author, graphic design as we know it today has its roots in two developments. They are:
o the printing press and motion pictures.
o the discovery of the Rosetta Stone and the invention of the camera obscura.
o motion pictures and television.
o the discovery of the Rosetta Stone and the printing press.
o the printing press and the Industrial Revolution.
answer
: the printing press and the industrial revolution
question
4. Designing for the Web adds the potential for ________ reactions to choices made by a visitor to the site.
o composing and editing
o research and technology
o motion and interactivity
o None of these answers is correct.
o surfing and chatting
answer
: motion and interactivity
question
5. A designer's blueprint for books and magazines and other works in print is called:
o a layout.
o a logo.
o a collection.
o a lithograph.
o an illustration.
answer
: a layout
question
6. Although symbols convey information and embody ideas:
o their meaning is invented by cultural use.
o All of these.
o they have no meaning in themselves.
o those ideas may change radically with time.
o None of these answers is correct.
answer
: all of these
question
7. One of the most effective and easiest ways for a company to change its image is:
o to redesign its logo.
o to change its name.
o None of these answers is correct.
o to roll out an expensive advertising campaign.
o to change from print to television advertisements.
answer
: to redesign its logo
question
8. W. Bradford Paley's TextArc program uses an entire text of a book and:
o displays all of the text on screen, allowing users to explore relationships between its words.
o translates it.
o creates illustrations based on its characters and narratives.
o helps graphic designers to choose the most appropriate typeface for it.
o bases fractal patterns on its structure.
answer
: displays all of the text on screen, allowing users to explore relationships between its words.
question
9. A ________ is often the first and key element in creating a complete corporate identity.
o broadside
o layout
o title
o composite
o logo
answer
: logo
question
1. The development of ________ in the 19th century introduced the widespread use of color in posters.
o All these answers are correct.
o color lithography
o water color
o the printing press
o broadsides
answer
: color lithography
question
2. Which graphic design team developed the familiar set of symbols used today to communicate information across language barriers to international travelers?
o Holley and Barnett
o Spiekermann and Schwartz
o Vladimir and Georgii Stenberg
o Carson and Cuffaro
o Cook and Shanosky
answer
: cook and shanosky
question
3. The ________ first made it possible to devise a notice that could be reproduced in large numbers and distributed widely.
o computer
o camera obscura
o Rosetta Stone
o printing press
o feudal system
answer
: printing press
question
4. An image created to accompany words is called:
o a hieroglyph.
o a logo.
o an illustration.
o an icon.
o a serif.
answer
: an illustration
question
5. In 1525, with the advent of moveable type, ________ created a unified alphabet that could be mass-produced.
o Albrecht Dürer
o David Carson
o Henri de Toulouse-Lautrec
o Norman Rockwell
o Paul Rand
answer
: Albrecht Dürer
question
6. Cassidy Curtis's Graffiti Archaeology is organized by ________ to effectively display its subject.
o location and style
o location and style
o artist and style
o style and time
o location and time
answer
: location and time
question
7. The American graphic designer who created some of the most memorable logos for IBM, UPS, and ABC is:
o Joan Dobkin.
o Milton Glaser.
o David Carson.
o Paul Rand.
o Norman Rockwell.
answer
: paul rand
question
8. Graphic design has as its goal the communication of some __________ message to a group of people.
o composite
o artistic
o specific
o underlying
o title
answer
: specific
question
9. The ancient symbol from Chinese philosophy that embodies a worldview of mutual interdependence is the ________ symbol.
o Sanskrit
o sans-serif
o swastika
o Shiseido
o yin-yang
answer
: yin yang
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