Business ch 13 example #25355

22 May 2023
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question
when making marketing mix decisions, marketing managers primarily should consider
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The environment in which the firm operates
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The primary focus of marketing today is on selling and advertising
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False
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Which of the following is the best example of a market?
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Senior citizens willing and able to take a cruise to the bahamas
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Which of the following terms involves the analysis of markets to identify opportunities and challenges?
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Marketing research
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The first step in the marketing research process is to
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define the problem and determine the present situation
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The four eras of the evolution of marketing are 1) Production, 2) Selling, 3) Advertising, and 4) CRM
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False
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Which of the following describes the marketing era immediately after the development of mass production assembly lines?
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Selling era
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What is likely the most important change likely to affect the marketing success of many firms is the
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Growth of databases, blogs and social networking.
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A key element of CRM is to
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Learn as much as possible about customers
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The four key elements of the marketing mix are product, price, place and profits
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False
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______ is the process of identifying factors that can affect marketing success
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environmental scanning
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Which of the following phrases is the most accurate
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the emergence of the internet is the most important change in the marketing environment
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When studying a variety of factors, such as technological, socio-cultural, and economic trends to determine potential marketing success. this is an example of
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environmental scanning
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Which of the following describes a word, letter or groups of words or letters that differentiate a good or service of a seller from those of competitors?
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brand name
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The marketing concept has three parts: 1) customer orientation 2) a service orientation 3) advertising orientation
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false
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The marketing _____ is based on three elements 1) customer orientation 2) service orientation 3) profit orientation
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concept
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The two major types of markets are the
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the consumer market and the business to business market