BUS 346 Ch. 3

Your text notes that the networking benefits of LinkedIn are particularly beneficial for which group?

Companies can find out a lot about customers using sentiment analysis on sites like Facebook and Twitter, or put another way, by

Which of the primary motivations do consumers spend the least amount of time engaging in on their smartphones?

One measure of traffic from visitors on sites, the total page requests, is measured in units called

4E Framework

While waiting in line to make a purchase at Best Buy, Joanie sees signs reminding her to visit the company's website for online specials and to sign up on her smartphone for the Best Buy Loyalty Rewards Program. Other signs remind her that Best Buy will match competitors' prices on any item they sell. This is an example of which of the 4E framework objectives?

When the Minnesota Timberwolves encouraged Facebook fans to post a great shot of a dunk onto its Pinterest page for a chance to win tickets to a game, which dimension of the 4E framework was being targeted?

One important measure of social media's effectiveness is the percentage of site visitors who take the action the site owner hoped for—making a purchase, subscribing to a service, or donating money, for example. This measure is called the site's

For marketers, media-sharing sites such as YouTube or Flickr are social media tools best used to

Conversion rate