03.03 Advertising

2 October 2022
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question
Why do advertisers use testimonials?
answer
They provide celebrity encouragement to persuade the consumer.
question
You just saw an online ad that shows a group of friends buying the same brand of clothes. All around them are different people who are also wearing the same brand of clothes. What technique has the advertising company used to persuade you to buy the clothes?
answer
Bandwagon
question
You just saw a video ad that shows a man talking about the diet pill he uses. He doesn't appear to be reading a script, and the words at the bottom of the screen tell you he is not an actor. What technique has the advertising company used to persuade you to use the diet pill?
answer
Plain folks
question
Which of the following is a promise advertisers could make to promote healthy living using fitness equipment?
answer
"Use full body movements to improve your health."
question
Your friend wants your advice about his new transformation fitness plan. He has found a plan that sounds promising to him, but he wants to know what you think before he gets started. The plan is backed by several celebrities. It requires people to buy expensive, pre-packaged, microwavable food and supplements and some workout equipment. Their website promises people can lose up to 30 pounds with minimal exercise. What should you tell your friend?
answer
This is not a good plan because the best bet is always healthy eating and regular exercise.